Kirista

Logo Guide

INTRODUCTION


The Kirista style identity guidelines has been established to guide a new
approach to visual communication in printed and digital branded content. This visual
identity guide is a reference for everyone who is authorized to work with the Kirista
brand.

Our intent with this guide is not to restrict creativity and innovation: far from it. We
believe in the creative spirit, and innovation is one of our core values. What we strive
for is a coordinated, consistent, and effective brand presence in everything we create.

TABLE OF CONTENTS

Logo Overview
05
Brand Colors
12
Typography
14
Logo Usage
16
Kirista means “Christian” in Hausa language. The slogan was inspired by Psalms 119:130 NIV, which says, “The unfolding of your words gives light; it gives understanding to the simple.”  

The mobile platform to learn
about or find parishes, read
books, and more

Logo
Overview.

Brand's Logo

Name, company logo, colors, typeface: these are the pillars of the identity of the company. Their characteristics ensure an individual
and consistent image of the company.

Logo Explained

The idea is to create a simple, memorable combination Logo.

Combining two elements: folder (for saving items ) and Universal Symbol.

Folder

Universal Symbol

Kirista Icon

Black and white

Corporate logo & brandmark

Logo Symbol
Logo Title

Carefully chosen for its modern and refined, highly legible style. The lettering is created using the Exensa Grotesk Bold.

The full logotype

A combination logo. The corporate logo comprises two elements, the logo symbol and logo type.

Logo variations

Brand’s Icons

Primary logo. Brand’s icon
with the Brand’s name by the side.

Full brand logo with the tagline.

Brand's Icons

Brand’s
Colors

Colour Palette

Typo
graphy

Primary Typeface

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
01234567890

Logo
Usage

Clear Space

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Social Media Display Picture

This is how the logo should be used as a display picture

Common errors

Note: This is not a comprehensive list of errors. These are simply the most common or egregious errors.
Do Not change the logo’s
orientation androtation
Do Not disproportionately
scale the logo
Do Not change the logo’s
color
Do Not change the logo’s
orientation androtation
Do Not disproportionately
scale the logo
Do Not change the logo’s
color
Do Not attempt to recreate
the logo
Do Not add special effects
to the logo
Do Not display the logo
as an outline

Logo on backgrounds

On light backgrounds
On black backgrounds
On white backgrounds
On coloured backgrounds
On background with images
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